Today, we’re introducing a new structure for the Xytech product family. The capabilities you depend on remain, and our investment in them is deeper than ever. What’s changed is how we present and organise those capabilities — three focused products, each with a clear purpose and a defined set of problems it solves.

It has been a year since Fabric's acquisition of BB Media. Honestly, the progress we've made — and where we're headed — has exceeded what we thought was realistic when the deal closed.

The title of our panel was deliberately chosen: Adding AI Layers to Modernize Legacy Product Offerings. There’s a misconception in the market that AI is only for greenfield startups building from scratch. That’s simply not true. In many ways, companies with deep domain expertise and established customer relationships are better positioned to deliver meaningful AI solutions—because they understand the problem space intimately. Xytech has decades of domain knowledge in media operations baked into its architecture. The AWS engagement didn’t just help us bolt AI onto an old product—it helped us unlock the latent value in our platform in ways that solved larger challenges we’d been wrestling with for years. That’s the real magic: AI as an accelerant for domain expertise, not a replacement for it.