Jan 15, 2024
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Insights
Paid Ads take the lead with a whopping 494 appearances. Platforms like iWantTFC, Channel 4, Plex, and UKTV Play display a dynamic mix of ad types, adding a touch of variety to the ad landscape. Meanwhile, juggernauts like Netflix, Discovery+, Atresplayer, Pluto TV, and rlaxx TV opt for a more focused approach, showcasing only one type of ad.
BB Media’s latest comparison between paid ads and promotions on subscription video-on-demand platforms unveils a surprising trend. Despite monthly fees, ad-supported platforms showcase a substantial ad volume, prompting us to question the perceived value.

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