/

UK Streaming Market Trends, Business Models, and Churn Rates

UK Streaming Market Trends, Business Models, and Churn Rates

UK streaming market
UK streaming market

During the first quarter of 2024, 84% of British households surveyed reported watching online content over the past three months. The UK streaming market continues to grow, with 2 points increase in the number of streaming service users from the previous quarter and 5% points from the second quarter of 2022. Streaming service adoption in the UK is expanding rapidly, with a decrease in ex-users from 9% to 6% over the past two years, showing strong streaming engagement.

Business Models with Highest Penetration Rates 

As of early 2024, both Subscription and Free with Ads streaming services dominate the UK streaming market, each boasting a 70% penetration rate. Subscription with Ads follows closely with a 61% preference among UK Subscription users.

Netflix’s Subscription with Ads user base has grown significantly, reaching 19% in the first quarter of 2024, reflecting a steady 9% point rise since Q2 2023. Disney+ and Prime Video also offer Subscription with Ads plans. While Disney+ remains at 16%, Prime Video experiences higher ad plan adoption at 27% due to its particular business strategy, which includes ads in all its current subscription plans and offers an ad-free experience for an additional £2.99 per month.  

Top Subscription Players and Churn Rates

Netflix and Prime Video lead the UK streaming market, capturing 22% and 20% market shares, respectively. Other notable players include Disney+ (8%), Apple TV+ (7%), and Now (6%). Despite its growth, Apple TV+ faces high churn rates at 6,6%, positioning it among the platforms with the highest churn both in the UK and globally. Paramount+ follows with a 4,6% churn rate. In contrast, Prime Video, Disney+, and Netflix maintain lower churn rates, at 2,8%, 2,6% and 1,6%, respectively.

Powered by BB Media, a Fabric Data company

Read More Articles

We're constantly pushing the boundaries of what's possible and seeking new ways to improve our services. Search your topic of interest.

Here is what a metadata system designed to scale at enterprise level actually looks like, and the decisions that determine whether it holds up over time.

The Architecture Behind a Metadata System That Actually Scales

Jun 1, 2026

Adopting an API-first metadata platform is a necessary starting point, but it is not what determines whether a metadata system holds up at enterprise scale. The decisions that matter are above the API layer: how the canonical record is structured, how changes to it are governed, how enrichment is handled, and how the integration model is organized. Here is what those decisions look like in practice.

API-First Metadata Management: What It Actually Means (and What It Doesn't)

May 29, 2026

API-first has become a standard claim in media technology marketing, applied to platforms with genuinely different architectural approaches and very different real-world behaviors. Here is a precise account of what API-first metadata management actually means, what it genuinely solves, and why being API-first is a necessary foundation rather than a guarantee of good outcomes.

Andy Hooper Key Takeaways of NAB Show and MPTS London

Key Takeaways on Agility, Data, and the Evolving Media Supply Chain

May 28, 2026

Two of the media industry's most significant spring tradeshows, MPTS in London and NAB in Las Vegas, surfaced the same themes regardless of geography or format: the urgent need for flexible, configurable operations, the growing complexity of metadata and IP management, and the industry's continued commitment to solving these challenges in person.

Content Consumption by Time Slots in LATAM

The Weekend Effect: Latin America Streaming Viewership Patterns

May 27, 2026

Nearly two in five series that appear in Latin America's streaming popularity rankings do so exclusively during weekend periods. They are discovered on Saturday or Sunday, consumed over the following day or two, and never return to the rankings during the week. That pattern has direct implications for how content is programmed, promoted, and prioritized across the region's streaming market.

How Origin Nexus covers the full catalog stack

Games Metadata, Trailers and Imagery: Building a Complete Content Catalog Stack

May 22, 2026

Most metadata discussions focus on movies and TV series. But for platforms competing on content discovery, the catalog stack extends significantly further, into games, trailers, imagery, celebrity data, and promotional assets, each governed by different data requirements and update rhythms. Here's what a complete content catalog actually looks like.

What separates a good API from a great one

What Is a Movie API? A Buyer's Guide for Media Companies

May 21, 2026

This guide explains what a movie or TV API actually is, what it should deliver at scale, what questions to ask before signing a contract, and why the right choice depends on more than just data coverage.

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS