One Year, One Mission: Delivering our Connected Platform at NAB

A year ago, we stood in front of our customers and partners at The Future of Fabric breakfast and laid out a bold vision. We talked about where our products were going — how Origin and Xytech would evolve, how AI would reshape the way media companies operate, and how we'd bring it all together into a connected, intelligent platform.

That was the promise. This is the delivery.

A Year of Building, Shipping, and Transforming

Heading into NAB 2026, I couldn't be more proud of what this team has accomplished. We didn't just iterate — we transformed. Across every product in our portfolio, we've made fundamental leaps forward, and we're showing up to the largest trade show of the year ready to prove it.

Here's what we're bringing:

Origin Insights — Now AI-Driven. We rebuilt Origin Insights from the ground up with AI at its core. The new dashboards don't just display data — they surface the intelligence that content leaders actually need. What's trending for your audience? What's the demand signal telling you? Origin Insights now answers those questions faster and smarter than ever before.

Origin Studio — Production Ready. Origin Studio is no longer a vision — it's a product in production, fully integrated with Nexus. Content operations teams can now manage their catalogs, track availability, and make strategic decisions from a single, unified workspace. This is master data management done right.

Xytech X2 — A Generational Leap. X2 is the result of taking decades of battle-tested business logic and wrapping it in an entirely new, modern user interface. This isn't a reskin. It's a reimagination of how facility and media operations teams interact with the most trusted operations platform in the industry — now faster, cleaner, and built for the way people actually work today.

Xytech on AWS — Rearchitected from the Ground Up. We didn't just lift and shift. We rearchitected Xytech's infrastructure on AWS to deliver the scalability, reliability, and performance that enterprise media operations demand. This is the foundation that everything else builds on.

AI Scheduling Assistant in Xytech. Scheduling is one of the most complex, high-stakes workflows in media operations. Our new AI Scheduling Assistant takes that complexity and makes it manageable — intelligently optimizing resource allocation and helping teams move faster without the guesswork.

An MCP Layer Across All Products. This is the connective tissue. We've built a Model Context Protocol layer that spans Origin Insights, Origin Studio, and Xytech — enabling AI-powered workflows that move seamlessly across the entire Fabric ecosystem. Ask a question in one product, get an answer that pulls intelligence from all of them. This is what an integrated platform actually looks like.

From Vision to Demo Floor

A year ago, we talked about a connected flow: from content intelligence and master data management, through operations and delivery, all the way to performance analytics and open partnerships. At NAB, we're not just talking about it anymore. We're showing it — live, end to end.

This is what happens when a team locks in, executes with focus, and refuses to ship anything less than exceptional. We set the bar high at The Future of Fabric, and we cleared it.

We're just getting started. Come see us at NAB.

Rob Delf, CEO