Luciano Zarlenga is SVP of Data for Origin Nexus at Fabric, where his primary focus is unifying and enriching data sets to strengthen decision-making across the media and entertainment industry. He holds a degree in Marketing and brings over 11 years of experience in the sector, with a background in market research, audience measurement, pay TV analysis in Latin America, and online content consumption behaviour.

Luciano began his career at BB Media, now part of Fabric, as an audience analyst, progressively taking on leadership roles across the analytics division. He ultimately served as Chief Analytics Officer, leading five teams covering demand-focused reporting across the entertainment industry. He joined Fabric following the acquisition of BB Media in February 2025.