Origin Achieves Global Scale

Following the integration of BB Media’s surveying infrastructure, Fabric’s Origin API becomes the industry’s most comprehensive source of truth for metadata and global title availability.

Fabric has just announced the completion of a major expansion to its Origin data service, effectively transforming it into the media and entertainment industry’s widest and deepest database for metadata and streaming availability. By fully integrating the global surveying capabilities of the recently acquired BB Media, Fabric has expanded the API’s coverage from a limited four-country footprint to a truly worldwide ecosystem.

Previously delivering availability data primarily for the USA, United Kingdom, Canada, and Sweden, the Origin API now provides granular deeplinks and streaming availability for almost 4,000 streaming services across 250 countries and territories. This expansion enables entertainment platforms, content discovery apps, and studios to access accurate, real-time data on where content is streaming anywhere on the globe via a single, unified API.

This milestone is the result of months of intensive engineering work to unify BB Media’s "Origin Insights" surveying engine with Fabric’s normalized metadata architecture. The result is a seamless flow of data that connects upstream content owners with downstream consumer platforms.

Tom Gennari, Chief Data Officer at Fabric, commented on the significance of this launch:

"This is a big step for Origin. We have successfully combined Fabric’s metadata expertise with BB Media’s surveying power to build what is now the biggest, widest, and best quality database for metadata and title availability worldwide. We aren't just adding countries; we are delivering a level of granularity—down to the episode level, with local pricing and packages—that simply didn’t exist in a single API before. For our clients, this means the ability to scale their own products globally overnight."