IBC Highlights: Key Insights on Global Viewership Trends in 2024

October has firmly established itself as a strategic month for the entertainment industry. Halloween has transcended its cultural roots to become a key seasonal event for audiovisual viewing — especially on streaming platforms.

Fabric’s latest Global Streaming Market Report highlights how the streaming ecosystem continues to diversify, expand, and localize across regions — from LATAM and EMEA to North America and APAC. The study tracks platform launches, rebrands, integrations, and bundled strategies, revealing how global players and local services are redefining access and monetization models.

In October, Disney+ officially integrated Hulu in Latin America, marking another step on Star+ rebranding. Unlike in the United States—where Hulu operates independently or through bundles with Disney+, ESPN, and HBO Max—the Latin American launch took place as a full integration within Disney+, with no price increases announced so far.

Ad-supported streaming in the USA offers clear monetization opportunities, but strategies vary by platform and content type. For platforms yet to embrace this model, there is room to tap into ad revenue by designing strategies that match content profiles and audience expectations, balancing monetization, intrusiveness, and perceived value to build a sustainable advertising business without eroding brand perception or viewer loyalty –stay tuned to learn about which brands are setting the pace in streaming advertising and how they fight for visibility.

As Halloween approaches, Stephen King once again takes center stage in the streaming ecosystem with HBO Max launching IT: Welcome to Derry.

An exclusive analysis for Episode Dergi. Crime continues to hold a significant place within the global audiovisual ecosystem. Today, there are more than 69K films and 22K series in the genre, representing about 3% of all titles distributed worldwide - a smaller share compared to dominant genres such as Drama (19%) or Documentary (14%).