In October, Disney+ officially integrated Hulu in Latin America, marking another step on Star+ rebranding. Unlike in the United States—where Hulu operates independently or through bundles with Disney+, ESPN, and HBO Max—the Latin American launch took place as a full integration within Disney+, with no price increases announced so far.

Ad-supported streaming in the USA offers clear monetization opportunities, but strategies vary by platform and content type. For platforms yet to embrace this model, there is room to tap into ad revenue by designing strategies that match content profiles and audience expectations, balancing monetization, intrusiveness, and perceived value to build a sustainable advertising business without eroding brand perception or viewer loyalty –stay tuned to learn about which brands are setting the pace in streaming advertising and how they fight for visibility.

As Halloween approaches, Stephen King once again takes center stage in the streaming ecosystem with HBO Max launching IT: Welcome to Derry.