User Retention in Streaming Services: Why Netflix Leads Over Apple TV+ and Paramount+

Streaming keeps evolving, and the latest disruption comes from a format that fits perfectly into today’s mobile-first lifestyle: the microdrama.

An exclusive analysis fro Licensing Magazine. The streaming ecosystem in EMEA has seen steady growth in the availability and viewership of Asian content in recent years. More than 33K Asian titles are currently available across the region, spanning multiple countries and genres.

The streaming services market is a highly dynamic space, shaped by a wide range of players on both the supply and demand sides. This report explores key insights into the transactional streaming landscape, with a focus on the discontinuation of Microsoft Movies & TV, a platform that had been part of the entertainment industry since 2012.

The streaming ecosystem in Turkey is undergoing a transformation. While global platforms continue to lead in terms of volume and penetration, the growth of local platforms and the rise in digital consumption suggest a stronger consolidation of the domestic market.

In August 2025, the streaming landscape evolved across Latin America, North America, Europe, Asia, and global markets, with platforms experimenting with new monetization models, live content strategies, and direct-to-fan services.

The streaming market in the Netherlands shows signs of consolidation. High levels of digital viewership are evident, with 87% of households accessing online content.

In a highly competitive landscape, streaming platforms in the United States face two key challenges: attracting new subscribers and reducing cancellation rates (churn).

The relationship between African cinema and the USA entertainment industry has deepened through a dynamic, reciprocal exchange. This connection is increasingly evident not only in the presence of African talent in Hollywood, but also in the inclusion of African themes, aesthetics, locations, and storytelling in major productions.

The streaming market in the Netherlands shows signs of consolidation. High levels of digital viewership are evident, with 87% of households accessing online content.

The global streaming landscape continued to shift in July 2025, with telecom-led launches, regional expansions, and strategic platform consolidations shaping the market.

South Korea and Japan lead this shift. While Hollywood slows down due to rising production costs, these countries are producing more and faster, finding success across borders.

Dive deep into the latest connectivity trends in South Africa, exploring its regional evolution, content viewership, the rise of cord cutters, and the competitive landscape of internet provider market shares.

Discover the latest streaming services updates around the world, including platform rebrands, new launches, subscription changes, and ad-supported plans.

Africa is a growing market for streaming platforms. The main players in the global market increased their presence throughout the continent, bringing foreign productions to Africa while also betting on the national productions.

In today’s race for audience attention, streaming platforms aim to stand out and attract global viewers. In this context, European adaptations have become a strategic tool for content internationalization.

A data-driven look at LGBTQ+ streaming content during Pride Month 2025. Discover how platforms highlight queer stories, reality shows drive engagement, and live sports amplify visibility.

In the last year, multiple US-based platforms began adopting alternative release strategies to increase sustained engagement and subscriber retention.

Over the past year, Korean dramas (K-Dramas) have emerged as one of the fastest-growing genres in Brazil. Currently, 19% of households with internet access in the country show interest in this type of content.

Explore the key streaming services updates from May 2025, including new platform launches, significant rebrands, and insightful market trends across various regions.

Piracy in Saudi Arabia remains one of the highest in EMEA, despite decreasing. Combined with rising account sharing, it challenges monetization in a growing streaming market.

Despite affordable subscriptions and wide platform access, piracy in India remains high. Discover key usage trends, business models, and what platforms can do to shift users toward legal content.

Discover how international content is still dominating the MENA region's streaming catalogs.

Discover how ad-supported streaming plans are reshaping Colombia’s digital entertainment landscape. Insights on user preferences, pricing trends, and advertising strategies from platforms like Disney+ and Max.

Fabric brought insights, strategy and forward-thinking solutions to the table across five powerful sessions. Here’s a quick recap and access to the presentations.

Discover the latest streaming services updates around the world, including platform rebrands, new launches, subscription changes, and ad-supported plans.

Discover how international content is still dominating the MENA region's streaming catalogs.

The U.S. streaming market is evolving as platforms refine their content strategies and user experiences to maintain engagement.

Today, 26% of streaming platforms worldwide engage in bundling strategies.

Discover how African content is shaping the streaming landscape, with over 5,300 productions available globally.

Piracy in Mexico remains a challenge. Discover key insights into streaming trends, user preferences, and piracy dynamics in the region.

Discover BB Media’s exclusive Streaming Industry Report via DEG. Gain insights into streaming trends and strategies. Read the full analysis!

Media companies today are under pressure to streamline operations, maximize content value, and stay ahead of industry shifts. Fabric is addressing these challenges head-on with a powerful suite of solutions designed to drive operational efficiency and business intelligence at every stage of the content lifecycle.

DEGI and BB Media have partnered to deliver comprehensive UK entertainment insights, highlighting streaming trends and audience behaviors.

Explore the key insights from IBC's 2024 report on global viewership trends, highlighting regional preferences.

“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers' needs”

"What better way to educate and inspire than through the power of movies and TV?"

South Africa streaming trends show a strong preference for local platforms. Discover market shares, content preferences, and more!

Explore the 2025 Oscars nominations and what they reveal about the future of cinema. Discover key trends and insights.

Audiovisual piracy remains a challenge in Latam and Spain. Discover key trends, the most pirated content, and the impact on the industry.

Discover the streaming platform trends, the closures, content consolidation, and ad-supported models gaining traction.

How Digital Platforms Are Changing the Game? Discover the sports streaming trends in the US! From Super Bowl streaming to interactive features, what's shaping the sports future?

A Year-Round Affair, Not Just in February. The romance content trends defy Valentine’s Day clichés. Romantic titles explores trends, genre shifts and audiences in the US.

“We are thrilled to welcome Liz to Fabric,” said Kira Baca, CRO at Fabric. “Her impressive industry expertise, her incredible reputation in the industry, and her proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed.

The accomplishments of black filmmakers are indelible, and Fabric is celebrating Black Directors this month by creating an important collection of movie titles

Explore how partnerships in streaming, from telecom to e-commerce, are shaping the industry’s future and driving user engagement in 2024.

Explore the latest global trends in scripted vs unscripted content. Discover insights on audience preferences, regional leaders and more.

“By merging Fabric and Xytech, we are building a team of passionate, knowledgeable experts and leveraging decades of experience to address the unique challenges of the media industry. Our vision is centered on data-driven and integrated media operations—a future where insights, reporting, and operational excellence are seamlessly woven into everyday processes,” said Rob Delf, CEO of Fabric.

BB Media presents an exclusive report for TV BIZZ on the main trends in CEE fiction for 2024, analyzing content demand and production shifts.

Streaming adaptations trends are reshaping the industry. Netflix, Prime Video, and Hulu leverage beloved IPs to captivate global audiences.

Discover why the transactional streaming market remains strong in the U.S., driven by platforms like Prime Video.

Explore the 2024 streaming recap, including the rise of ad-supported models, global platform launches, and subscription innovations.

In an IBC article, Laura Ghisiglieri offers insights on future media predictions, highlighting AI's role and regional content strategies.

Holiday streaming content surged in 2023-2024, with over 1,200 global releases led by platforms like Hulu, Netflix and Prime Video.

Explore the streaming ad landscape in EMEA, where free-with-ads platforms dominate and hybrid models grow.

Christmas transforms global advertising and streaming strategies! Explore regional insights, platform innovations, and festive trends.

Explore how kids content subscription drivers vary for Disney+ and Netflix in Latin America. This analysis shows the impact of kids content.

Discover how Max's expansion in Asia targets mobile-first consumers with strategic pricing, competing with platforms like Netflix and iQIYI.

Discover consumer behavior trends and preferences during Black Friday in Argentina, Brazil, Chile, Colombia and México.

Prime Video holds a leading market share in LATAM’s streaming industry, with high user satisfaction, flexible pricing, and valued features.

Discover how Netflix is reshaping the streaming landscape by expanding its Korean content library. From K-Dramas to reality shows!

Discover Disney+'s pricing strategies and partnerships, including new plans, price adjustments, and bundling tactics.

Our combined resources will simplify data management, expand content, and boost engagement, leveraging our media and entertainment expertise.

Prime Video retention in LATAM is facing challenges with subscriber churn. Discover how targeted strategies can boost retention.

Explore the subscription streaming services evolution. Get global insights on Netflix, Disney+, Apple TV+, and Prime Video from 4Q22 to 1Q24.

Explore the subscription streaming services evolution. Get global insights on Netflix, Disney+, Apple TV+, and Prime Video from 4Q22 to 1Q24.

Explore how streaming platforms like Disney+, Netflix, and MAX have customized their Halloween 2024 interfaces in Argentina and the US.

Discover the user retention in streaming services! Netflix outperforms Apple TV+ and Paramount+ with a four points strategy.

Discover insights into the UK streaming market for 2024, including top business models, viewer preferences, and platform churn rates.

Where Do Users Spend Most of Their Time? Discover global user preferences between subscription streaming services vs free with ads. Dive into BB Media's insights.

Discover Saudi Arabia streaming trends. BB Media’s analysis reveals that local content and platforms are leading the market.

Discover the latest insights into global Reality TV trends, the audience preferences, production statistics, and streaming patterns.

Explore the Chinese streaming market, from dominant platforms, challenges for international players, and opportunities for growth.

Discover the key streaming platform partnerships. Explore opportunities for financial services and strategic collaborations.

Discover the APAC streaming market growth! What's the landscape? Prime Video, Tencent, and iQIYI lead in market share.

Explore the latest telecommunication trends in Brazil. Learn about growing fixed broadband access, top providers and more!

Discover how Turkish productions are captivating global audiences, dominating platforms, and shaping entertainment trends.

Discover how Disney+ is tackling account sharing with new fees for extra members. Will Disney+ account sharing strategy reshape streaming?

Xytech and Fabric merge to create the leading solution for media resource and data management.

Telenovelas and sports are the top daily content choices in the LATAM. 44% of Brazilian users prefer watching live sports online

In the United States, Max has introduced a new offer for individuals over 18 with college or university accreditation.

Win over non-usears. The main reason, by a wide margin, is that they feel that watching pay TV is enough (48%)

All audience appeal. 23% of households with internet were also viewing content from Star+, making these platforms 2 of the Top 5 most consumed OTTs.

The piracy of audiovisual content grew by an average of 36%. In addition, 64% of respondents watch live sports through social media.

Identify all users stealing the signal. Strem Guardian achieves this without being detected by the pirate retransmitter or the receiver.

Netflix consistently boasted the lowest user churn in 12 out of 14 countries. Financial worries emerged as the leading cause.

On average, a remarkable 85% of Nordic viewers now lean towards homegrown productions.

UCAN users tend to consume a higher number of streaming platforms on average compared. Learn more about Streaming Platform Preferences

Ad-Supported streaming demand is rising. 40% of British, German and French users expressed a preference for free with ads models.

Netflix and Amazon Prime Video maintained their stronghold as the top two players in the SVOD market, dominating throughout the year.

Exploring APAC's content preferences, China demonstrates the strongest preference, with an astonishing 96% favoring local content.

BB Media rated the best interfaces of streaming platforms with a score from 1 to 10, according to 50 functionalities

Piracy Trends on the Rise in LATAM. 41 million households in LATAM have turned to piracy for content consumption.

A comparative analysis among the leading platforms revealed a 90% increase in the number of live streaming events transmitted

FAST keeps on growing, reaching a strong 31% by the end of 2023. Users aged 25 to 44 showed the strongest preference for this revenue model.

Fabric, a leader in media catalog management, partners with Katch to offer Genomic data to customers.

YouTube remains the most utilized platform in the region for accessing this content, spanning all age groups. Discover more insights on ASVOD

YouTube remains the most utilized platform in the region for accessing this content. Learn more about the streamers audience!

In the showdown for Best Actress in a Leading Role, the critics leaned towards the previous Oscar winner for her performance in ‘Poor Things’

HBO Max's proposal expands its catalog, while adapting to the diverse preferences and needs of the user. It offers a variety of options

In the past 12 years, European productions have scored the most wins in the Best International Feature Film category, with a total of 6 awards

Embrace the love! Discover the top 5 romantic movies in the US and explore the top 5 platforms that are a treasure trove of romantic tales.

For companies in this space, it's crucial to note that many lack a presence in additional markets such as Pay TV, OTTs, or landline telephony

The Super Bowl is causing so much buzz. The 55% of American viewers prefer live streaming. Discover the sport consumptions trends.

In APAC, smartphone and smart TV ownership has surpassed non-Smart TV ownership. Smartphones are the ultimate choice for online content

A recent market share analysis unveils a notable presence of independent internet companies across the region

The fascinating world of non-fiction, a genre that's not just a choice but a preference across the EMEA region!

Comedy and Drama take center stage in the Awards Season. All are now streaming on various SVOD platforms, with 'Beef' exclusively on Netflix

Dive into the extensive hours HBO Max subscribers in Argentina, Brazil, Colombia, and Mexico dedicated to 'Succession'.

Our lastest analysis on avarage percentage of tie taking by ads on Ads-supported subscription VOD and Advertising VOD

"The Last Of Us" successfully captured the attention of numerous accounts, offering substantial entertainment hours to its subscribers.

Breaking down the audience, 60% are male, 40% female, with Pay TV user emerging as the primary FAST audience