Dec 23, 2024
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Insights
An exclusive report for the British Association for Screen Entertainment and DEG International
The EMEA region is a leader in the streaming ads landscape, with a 65% penetration rate for free-with-ads platforms and a growing preference for hybrid models that combine subscriptions with ads, capturing 30% of the market. Over 112 platforms now offer subscription plans with ads, reflecting a steady increase since 2021.
Streaming Ad Landscape EMEA
Ad placements in EMEA are predominantly mid-roll (83%) and typically last 30 seconds. Real estate and self-promotion dominate as the most featured ad categories, while live sports content continues to trend, with 73% of male users watching sports on FAST channels.
EMEA-produced content remains globally popular, with titles like The Crown, Oppenheimer, and Money Heist performing exceptionally well in international markets such as India and Thailand.
The full EMEA infographic is available to be viewed in the Members Area of the BASE website.
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