Sep 5, 2024
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Insights
In recent years, Turkish productions have gradually expanded beyond Turkish borders, establishing their presence on screens worldwide. BB Media has analyzed how Turkish content travels across the globe, unveiling insights about the growing demand for these captivating Turkish narratives.
How accessible is Turkish content worldwide? Turkish titles are most accessible in the EMEA region, particularly in Germany which stands out with a total of 711 contents available. The U.S follows closely behind with 564 available contents in total, making UCAN the second region with the most content availability.
Among Turkish platforms, Puhutv currently leads with the largest selection of Turkish content, with 93% of its total catalog consisting of series and movies produced in Turkey. Launched last year, Tabii, the global streaming service owned by TRT (The Turkish Radio and Television Corporation), holds the second spot in Turkish content offerings, with Gain quickly following behind. Among the three platforms, Gain leads in terms of original content. It is the only streaming service with a balanced catalog, offering 52% original and 48% non-original titles. In contrast, Tabii offers exclusively non-original content, and Puhutv’s catalog includes just 3% original content.
When it comes to the genre offerings of Turkish productions, a clear pattern emerges across the leading platforms. Comedy and Drama dominate as the top two genres on all three platforms. Romance also ranks highly, making it into the top 3 genres in both Puhutv and Tabii’s catalogs, and into the top 5 in Gain’s offerings.
Excluding Turkish platforms, Netflix and Prime Video dominate as the top two platforms with more Turkish contents available across all regions. However, the third spot varies depending on the region. Fios On Demand and D Smart-Go secure their positions in UCAN and EMEA, while Claro TV+ and Watcha claim dominance in LATAM and APAC, respectively. In terms of original content, Netflix leads the way with 30 movies and 24 series of Turkish origin available.
When it comes to the top Turkish series at the moment, Netflix takes the lead, with 5 of the top 6 most streamed and most popular series being Netflix originals. Alongside Netflix, Max secures a spot in the top 3 most streamed with the acquired title ‘Woman’ (2017). Drama emerges as the dominant genre among all six high-performing titles, highlighting the audience’s strong preference for Turkish dramas.
Among the top 3 most popular series, ‘Another Self’ (2022) holds the top spot. This Turkish drama, released in 2022, follows the lives of three close friends whose paths change dramatically when Sevgi is diagnosed with cancer. The series delves into themes of friendship, love, healing, and self-discovery, and continues to captivate Netflix’s audience as it remains in production.
Celebrating the global reach of Turkish productions, it’s clear that these captivating narratives have found a special place in the hearts of audiences worldwide, transcending borders and cultures. As the demand continues to grow, we look forward to witnessing the ongoing expansion and impact of Turkish productions on the international stage.
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