Global Streaming Market – September 2025 Report

The streaming market continued to evolve in September 2025, with new platform launches, regional expansions, and product updates shaping the competitive landscape. Across Latin America, North America, Europe, Asia, and global markets, major players focused on content aggregation, cross-platform bundles, and strategic partnerships to strengthen user acquisition and retention.

Here are the top highlights this month:

New Platforms & Expansions

LATAM

• Movistar Go (Venezuela): Telefónica Venezuela introduced its new TV Everywhere streaming pay-TV service, offering live channels, movies, and series on demand. Movistar Go expands Telefónica’s digital footprint, offering subscribers a flexible alternative to traditional cable.

• ViX Música (Mexico): ViX launched a dedicated Latin music hub featuring live concerts, festivals, and award shows. Early highlights include Yuridia in Concert, BMF Fest, Premios Juventud, the Global Citizen Festival, and the Latin GRAMMYs.

NORTH AMERICA

• ViX Música (USA): ViX launched its music section in the U.S., bringing live concerts, documentaries, and original series to U.S. audiences and strengthening its presence in the Latin music streaming space.

• Scholastic (USA): Scholastic partnered with 9 Story Media Group to launch a free, ad-supported kids’ streaming service on Roku and Amazon Fire TV, offering 400+ hours of educational programming such as Clifford the Big Red Dog and The Magic School Bus.

• CosmoGO (Canada): Swiss-based CosmoBlue Media launched CosmoGO in Canada, featuring 10,000+ titles across subscription, ad-supported, and pay-per-view models.

• KPBS+ (USA): Public broadcaster KPBS launched KPBS+, a free service with 11,000+ PBS and local shows, available on smart TVs, Roku, and Amazon Firestick.

• Joe Hand Promotions App (USA): Launching October 1, 2025, this sports streaming platform targets bars and restaurants, offering live boxing, MMA, and other events to enhance in-venue experiences.
  
  

EUROPE

• Canal+ Acquisition: Canal+ officially took control of MultiChoice, expanding its influence in Africa’s pay-TV and streaming market while exploring further digital content growth.

ASIA

• Unico Play (Kyrgyzstan): Kazakhstan’s first local streaming service debuted with a mix of international and original titles, providing a homegrown alternative to global players.

• JuanFlix (Philippines): The Film Development Council will launch the JuanFlix mobile app on September 27, giving users access to Filipino classics and new releases with free and subscription options.

• HBO Max Expansion: HBO Max announced rollout plans in eight Asia-Pacific markets, strengthening Warner Bros. Discovery’s presence in the region.
  
  

GLOBAL

• Anansi TV: Miami-based Third Horizon launched a free platform dedicated to Caribbean cinema, giving underrepresented creators a global stage.

• Glasgow Clan TV: The Scottish ice hockey team launched a subscription service with Premier Sports, streaming live games and exclusive content globally.

• JPlus: Hope Media introduced JPlus, a global free platform offering faith-based and family-friendly on-demand programming and live events.
  
  
  

Product Updates & Strategic Moves

• Peacock Add-On: Now available as a Prime Video Channel in the USA for USD 16.99/month with a 7-day free trial.
  
  
  

• Amazon Freevee: Officially shut down in the USA and Europe, with content integrated into Prime Video’s “Watch for Free” section.
  
  
  

• Warner Bros. Discovery: As WBD restructures into two companies, Paramount-Skydance and Netflix are exploring bids, signaling major potential consolidation in the entertainment sector.
  
  
  

• Whale TV+: Expanded its digital presence with a new on-demand library and web version, enabling anytime streaming access.
  
  
  

Regional Insights

LATAM

• 53% of platforms currently offer promotions, with free trials making up 67% of active offers.

• New MELI+ discounts available for four months across Argentina (61%), Chile (63%), Colombia (60%), and Brazil (60%).
  
  
  

UCAN

• 42% of platforms offer bundles with other companies, led by Crave and HBO Max.

• Disney+ x Crave x TSN bundle launched in Canada.

• HBO Max (USA) introduced a transactional pay-per-view option for AEW events.

EMEA

• Pay TV penetration is 44%, second only to APAC at 52%.

• 100+ European platforms now offer ad-supported subscription plans.

• Prime Video will add its Ad-Free tier in Sweden starting October 7.

• Average monthly subscription prices: USD 7 with ads, USD 9 ad-free.
  
  

APAC

• 69% of households watch online content via smartphones — the dominant device in the region.

• 41% of streaming platforms maintain partnerships with other businesses.
  
  
  

Download the full September 2025 report for detailed platform coverage, regional trends, and market data.