The real-time media engine in an audience-centric future

Who hasn't stared at a dashboard full of charts and thought, "Okay, but what am I actually supposed to do with this?"

If the "Making Data Pay 2026" report taught us anything, it's that we aren't short on data — we're starving for intent.

We're swimming in information that still isn't driving everyday decisions the way we need it to.

The fix? Stop treating data as a siloed, internal exercise. Relying solely on your own internal data means you're

operating in a bubble. Real insight comes from connecting it with third-party datasets, making it API-accessible, and

— this is 2026, after all — putting it within reach of the AI models and NLQ tools your teams are already using.

At Fabric, we believe that your data should work as hard as your strategy demands. That’s why we’ve built our

Fabric Origin ecosystem for content metadata, intelligence, and monetisation - without walled gardens or locking

your data in silos.

Thanks to the DPP for including us in this conversation. Their report is a genuine reflection of where our industry

stands — and where it needs to go.