/

Insights

Smartphones, the ultimate choice for online content in APAC

Smartphones, the ultimate choice for online content in APAC

Smartphones
Smartphones

In the APAC region, smartphone and smart TV ownership has surpassed non-Smart TV ownership. With a remarkable 86% of households owning smartphones and 64% owning smart TVs, non-smart TVs lag far behind at a mere 20%.

In this region, smartphones (71%) take the lead among the top three devices for watching online content. However, there are exceptions such as Australia, where users tend to lean towards smart TVs, and Japan and South Korea, which alternate between smartphones and PC or notebooks. Among all countries in the region, Indonesia stands out as the country that most heavily relies on smartphones in comparison to other devices.

This could be attributed to the uneven level of fixed internet penetration in the region. Precisely, the countries that lean towards using smartphones over other devices are those with the lowest fixed internet penetration in the region: India (12%), Indonesia (20%), China (47%), and Thailand (48%). In contrast, countries with better access to fixed internet—South Korea (88%), Australia (86%), and Japan (84%)— are the ones that exhibit higher usage of other devices.

Across all age groups, smartphones emerge as the undisputed champions regionally. Taking smartphones aside, while the younger demographic (16- to 24-year-olds) gracefully balances between PC or notebooks and smart TVs, older generations (from 25 to 55 and older) show a greater preference for smart TVs over other devices.

Powered by BB Media, a Fabric Data company

Read More Articles

We're constantly pushing the boundaries of what's possible and seeking new ways to improve our services.

Origin Nexus Entertainment Search API with StartDateStart and StartDateEnd date range filters applied, returning a list of movies and TV titles with upcoming streaming availability dates across major U.S. platforms.

May 11, 2026

Filter Content by Streaming Availability Dates with the Origin Nexus API

Developers can now filter movies and TV titles by the date they become available on streaming platforms, using two new Origin Nexus API parameters. Here is what you can build with them and why availability-date filtering changes how audiences discover content before it starts trending.

Illustration showing three separate department systems, distribution, marketing, and rights management, each holding a different version of the same content record, contrasted with a single unified metadata platform feeding all downstream systems from one authoritative source.

May 7, 2026

Your Metadata Has More Than One Version of the Truth. That's the Problem.

When three departments each maintain their own record for the same title, none of them wrong but none of them the same, the real cost isn't the occasional incident. It's the permanent overhead of a metadata environment nobody fully trusts. Here's what a genuine source of truth looks like and what it takes to build one.

Illustration showing a media operations workflow moving from fragmented manual coordination across email, spreadsheets, and verbal handoffs to a structured, automated system with centralized job tracking and task progression.

May 6, 2026

Media Workflow Automation: How Modern Facilities Are Eliminating Manual Handoffs

Manual handoffs are not just an inconvenience in media operations — they are a structural cost that scales with every job, every team member, and every new client. Here's how modern facilities are replacing coordination overhead with automated workflows, and what that shift looks like in practice.

World map highlighting global streaming platform developments for April 2026, including new launches in Argentina, Brazil, Germany, India, and the United States, HBO Max's European and Indian expansion, AVOD updates across North America, and sports rights shifts in Central America and Europe.

May 5, 2026

The Streaming Moves That Mattered in April 2026

April 2026 reshaped the global streaming map in ways that matter beyond the headlines. HBO Max completed its European rollout, AVOD platforms consolidated around clear winners, sports rights redrew regional competition in Central America and Europe, and niche platforms continued carving out specific audiences. Here's what the month's moves mean for content strategy and distribution planning.

Xytech X2 benefits

May 4, 2026

What ScheduALL Got Right About Transmission — and Where Xytech’s X2 Goes Further

ScheduALL built its reputation in broadcast by solving a genuinely hard problem: transmission scheduling that understands how resources relate, not just whether they are individually available. Xytech's X2 Transmission replicates that relational foundation and goes further, adding a cloud-native architecture, a Network Visualizer, and an AI scheduling layer that changes what experienced transmission teams can accomplish in a day.

A layered pyramid or stacked diagram showing the five metadata types from bottom to top

Apr 30, 2026

Metadata: The Hidden Engine Behind Every Streaming Recommendation

Metadata is the hidden engine behind every streaming recommendation. For platforms competing on content discovery, the quality, depth, and normalization of movie and TV metadata — from genre tags and contributor records to thematic enrichment and availability windows — determines whether recommendation engines surface the right title or settle for a generic list. This post breaks down the layers of entertainment metadata that matter most, why sparse or inconsistent data produces shallow discovery experiences, and how continuous enrichment pipelines are the only scalable answer to keeping a catalog current. If your platform's engagement metrics aren't where they should be, your metadata infrastructure is worth examining.

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS