/

Insights

Dive into the Sports Frenzy in UCAN

Dive into the Sports Frenzy in UCAN

Sports Frenzy
Sports Frenzy

In 2023, FAST achieved a 33% household penetration in the UCAN region (US and Canada).

Breaking down the audience, 60% are male, 40% female, with Pay TV users (Cord-Keepers) emerging as the primary FAST audience. The significant presence of Cord-Keepers among FAST viewers suggests that FAST channels serve more as a supplement to traditional television rather than a substitute.

In terms of content, the strong affinity for sports programming among FAST users compared to general online content users highlights the region’s growing inclination towards sports consumption on these channels.

Users in the US and Canada have made it clear – sports programming on FAST channels is a big win. Platforms are quick to respond, catering to the surge in sports demand. Despite a gap between the type of sports consumed and the available sports FAST channels, which may be caused by rights ownership, audiences are getting their time’s worth in FAST.

Recent Highlights From 2Q 2023

FIFA+ joins the action on Samsung TV Plus
DAZN secures a major win with acquiring the Saudi Pro League
• Tennis Channel’s T2 FAST channel now delivers intense matches on Amazon Freeve and Fubo
• Carvana Professional Pickleball Association serves up a winner with Pickleball TV, a newly dedicated standalone pickleball FAST channel
Plex takes the lead: A special mention to Plex for leading the pack, providing the most extensive lineup of FAST channels dedicated exclusively to sports content in the region.

Sports Frenzy

Powered by BB Media, a Fabric Data company

Read More Articles

We're constantly pushing the boundaries of what's possible and seeking new ways to improve our services.

Origin Nexus Entertainment Search API with StartDateStart and StartDateEnd date range filters applied, returning a list of movies and TV titles with upcoming streaming availability dates across major U.S. platforms.

May 11, 2026

Filter Content by Streaming Availability Dates with the Origin Nexus API

Developers can now filter movies and TV titles by the date they become available on streaming platforms, using two new Origin Nexus API parameters. Here is what you can build with them and why availability-date filtering changes how audiences discover content before it starts trending.

Illustration showing three separate department systems, distribution, marketing, and rights management, each holding a different version of the same content record, contrasted with a single unified metadata platform feeding all downstream systems from one authoritative source.

May 7, 2026

Your Metadata Has More Than One Version of the Truth. That's the Problem.

When three departments each maintain their own record for the same title, none of them wrong but none of them the same, the real cost isn't the occasional incident. It's the permanent overhead of a metadata environment nobody fully trusts. Here's what a genuine source of truth looks like and what it takes to build one.

Illustration showing a media operations workflow moving from fragmented manual coordination across email, spreadsheets, and verbal handoffs to a structured, automated system with centralized job tracking and task progression.

May 6, 2026

Media Workflow Automation: How Modern Facilities Are Eliminating Manual Handoffs

Manual handoffs are not just an inconvenience in media operations — they are a structural cost that scales with every job, every team member, and every new client. Here's how modern facilities are replacing coordination overhead with automated workflows, and what that shift looks like in practice.

World map highlighting global streaming platform developments for April 2026, including new launches in Argentina, Brazil, Germany, India, and the United States, HBO Max's European and Indian expansion, AVOD updates across North America, and sports rights shifts in Central America and Europe.

May 5, 2026

The Streaming Moves That Mattered in April 2026

April 2026 reshaped the global streaming map in ways that matter beyond the headlines. HBO Max completed its European rollout, AVOD platforms consolidated around clear winners, sports rights redrew regional competition in Central America and Europe, and niche platforms continued carving out specific audiences. Here's what the month's moves mean for content strategy and distribution planning.

Xytech X2 benefits

May 4, 2026

What ScheduALL Got Right About Transmission — and Where Xytech’s X2 Goes Further

ScheduALL built its reputation in broadcast by solving a genuinely hard problem: transmission scheduling that understands how resources relate, not just whether they are individually available. Xytech's X2 Transmission replicates that relational foundation and goes further, adding a cloud-native architecture, a Network Visualizer, and an AI scheduling layer that changes what experienced transmission teams can accomplish in a day.

A layered pyramid or stacked diagram showing the five metadata types from bottom to top

Apr 30, 2026

Metadata: The Hidden Engine Behind Every Streaming Recommendation

Metadata is the hidden engine behind every streaming recommendation. For platforms competing on content discovery, the quality, depth, and normalization of movie and TV metadata — from genre tags and contributor records to thematic enrichment and availability windows — determines whether recommendation engines surface the right title or settle for a generic list. This post breaks down the layers of entertainment metadata that matter most, why sparse or inconsistent data produces shallow discovery experiences, and how continuous enrichment pipelines are the only scalable answer to keeping a catalog current. If your platform's engagement metrics aren't where they should be, your metadata infrastructure is worth examining.

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2026 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS

Ready to take your data to the next level?

Copyright © 2025 Fabric. All Rights Reserved

Powered by AWS