The Streaming Service Market in Africa: 2025 Trends and Insights

The streaming services market is a highly dynamic space, shaped by a wide range of players on both the supply and demand sides. This report explores key insights into the transactional streaming landscape, with a focus on the discontinuation of Microsoft Movies & TV, a platform that had been part of the entertainment industry since 2012.

The streaming ecosystem in Turkey is undergoing a transformation. While global platforms continue to lead in terms of volume and penetration, the growth of local platforms and the rise in digital consumption suggest a stronger consolidation of the domestic market.

In August 2025, the streaming landscape evolved across Latin America, North America, Europe, Asia, and global markets, with platforms experimenting with new monetization models, live content strategies, and direct-to-fan services.

The streaming market in the Netherlands shows signs of consolidation. High levels of digital viewership are evident, with 87% of households accessing online content.

In a highly competitive landscape, streaming platforms in the United States face two key challenges: attracting new subscribers and reducing cancellation rates (churn).

The relationship between African cinema and the USA entertainment industry has deepened through a dynamic, reciprocal exchange. This connection is increasingly evident not only in the presence of African talent in Hollywood, but also in the inclusion of African themes, aesthetics, locations, and storytelling in major productions.

The streaming market in the Netherlands shows signs of consolidation. High levels of digital viewership are evident, with 87% of households accessing online content.

The global streaming landscape continued to shift in July 2025, with telecom-led launches, regional expansions, and strategic platform consolidations shaping the market.

South Korea and Japan lead this shift. While Hollywood slows down due to rising production costs, these countries are producing more and faster, finding success across borders.

Dive deep into the latest connectivity trends in South Africa, exploring its regional evolution, content viewership, the rise of cord cutters, and the competitive landscape of internet provider market shares.

Discover the latest streaming services updates around the world, including platform rebrands, new launches, subscription changes, and ad-supported plans.

Africa is a growing market for streaming platforms. The main players in the global market increased their presence throughout the continent, bringing foreign productions to Africa while also betting on the national productions.

In today’s race for audience attention, streaming platforms aim to stand out and attract global viewers. In this context, European adaptations have become a strategic tool for content internationalization.

A data-driven look at LGBTQ+ streaming content during Pride Month 2025. Discover how platforms highlight queer stories, reality shows drive engagement, and live sports amplify visibility.

In the last year, multiple US-based platforms began adopting alternative release strategies to increase sustained engagement and subscriber retention.

Over the past year, Korean dramas (K-Dramas) have emerged as one of the fastest-growing genres in Brazil. Currently, 19% of households with internet access in the country show interest in this type of content.

Explore the key streaming services updates from May 2025, including new platform launches, significant rebrands, and insightful market trends across various regions.

Piracy in Saudi Arabia remains one of the highest in EMEA, despite decreasing. Combined with rising account sharing, it challenges monetization in a growing streaming market.

Despite affordable subscriptions and wide platform access, piracy in India remains high. Discover key usage trends, business models, and what platforms can do to shift users toward legal content.

Discover how international content is still dominating the MENA region's streaming catalogs.

Discover how ad-supported streaming plans are reshaping Colombia’s digital entertainment landscape. Insights on user preferences, pricing trends, and advertising strategies from platforms like Disney+ and Max.

Fabric brought insights, strategy and forward-thinking solutions to the table across five powerful sessions. Here’s a quick recap and access to the presentations.

Discover the latest streaming services updates around the world, including platform rebrands, new launches, subscription changes, and ad-supported plans.

The U.S. streaming market is evolving as platforms refine their content strategies and user experiences to maintain engagement.

Today, 26% of streaming platforms worldwide engage in bundling strategies.

Media companies today are under pressure to streamline operations, maximize content value, and stay ahead of industry shifts. Fabric is addressing these challenges head-on with a powerful suite of solutions designed to drive operational efficiency and business intelligence at every stage of the content lifecycle.

“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers' needs”

"What better way to educate and inspire than through the power of movies and TV?"

“We are thrilled to welcome Liz to Fabric,” said Kira Baca, CRO at Fabric. “Her impressive industry expertise, her incredible reputation in the industry, and her proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed.

The accomplishments of black filmmakers are indelible, and Fabric is celebrating Black Directors this month by creating an important collection of movie titles

“By merging Fabric and Xytech, we are building a team of passionate, knowledgeable experts and leveraging decades of experience to address the unique challenges of the media industry. Our vision is centered on data-driven and integrated media operations—a future where insights, reporting, and operational excellence are seamlessly woven into everyday processes,” said Rob Delf, CEO of Fabric.

Our combined resources will simplify data management, expand content, and boost engagement, leveraging our media and entertainment expertise.

Xytech and Fabric merge to create the leading solution for media resource and data management.

In the United States, Max has introduced a new offer for individuals over 18 with college or university accreditation.

The piracy of audiovisual content grew by an average of 36%. In addition, 64% of respondents watch live sports through social media.

Fabric, a leader in media catalog management, partners with Katch to offer Genomic data to customers.