Oct 24, 2025
In October, Disney+ officially integrated Hulu in Latin America, marking another step on Star+ rebranding. Unlike in the United States—where Hulu operates independently or through bundles with Disney+, ESPN, and HBO Max—the Latin American launch took place as a full integration within Disney+, with no price increases announced so far.
Across other regions, Disney+ continues to explore strategic bundling partnerships. In EMEA, Atresplayer offers a joint plan with Disney+ in Spain, while in Germany, MagentaTV includes Disney+ as part of its Mega Stream package alongside RTL Premium and Netflix Standard. In Poland, Disney+ is also available through Polsat Box Go. In APAC, Disney+ is currently bundled in Hong Kong (via Now Player) and Singapore (through StarHub). Additional partnerships extend across Japan, Australia, South Korea, and Taiwan. In Malaysia, bundles are offered through Disney+ Hotstar, while in India, distribution operates via Jio Hotstar — where The Walt Disney Company retains a partial ownership stake despite not being the majority shareholder.
A global merger between Disney+ and Hulu is expected next year aiming to further streamline the company’s streaming ecosystem. Meanwhile, Hulu remains independent in Japan, operating under different ownership than The Walt Disney Company.
In the United States, the combined Disney+ and Hulu plan without ads is priced at USD 19.99, while the bundle including Disney+, Hulu, and HBO Max without ads costs USD 29.99, offering users savings of up to approximately 40%. During September, promotional offers were available across ad-supported, standard, and premium tiers.
Catalog and Content Insights
From a content standpoint, Disney+ in Latin America currently offers more than 3.1K movies and series, compared to over 3K in the United States and around 3.4K on Hulu. When comparing Hulu USA and Disney+ Argentina, for instance, there are just over 700 overlapping movies and series, indicating minimal duplication between platforms. This could pave the way to a wider catalog strategy.
In Latin America, within the Hulu section of Disney+—which replaced the former Star+ hub—approximately 91% of the available titles are Hulu Originals, while the remaining 9% are licensed productions. This composition highlights Hulu’s role as a key provider of exclusive and premium content within Disney’s unified streaming ecosystem.
In the United States, the most popular series on Hulu during September and October included:
Alien: Earth (2025, Hulu Original)
Rick & Morty (2013)
Chad Powers (2025, Hulu Original)
Market Perspective
Between 2023 and 2024, Star+ held a 7–8% subscription market share in Latin America, while Disney+ ranged between 9% and 10%. The unification aims to consolidate Disney’s regional presence and improve operational efficiency.
It's worth noting that in the USA, Hulu holds a 9% share by itself positioning it as the third-largest subscription platform, behind Netflix and Prime Video, and ahead of Peacock and Apple TV+. When considering the ad-supported model, Hulu ranks second in the market (after Netflix), reaching an 18% market share.
Notably, 9 out of 10 Hulu households in the USA are also subscribed to Netflix, and 1 out of 2 are subscribed to Peacock, Apple TV+, or Paramount+. The integration of Hulu into Disney+ in Latin America could therefore open new growth opportunities for Disney+, attracting audiences not yet fully engaged with the platform and expanding its reach through diversified content.
Strategic Outlook
This launch represents a key evolution in Disney’s global streaming strategy, centered on simplifying user access, improving subscriber retention, and optimizing content libraries. By combining global scale with local relevance, Disney reinforces its leadership in the Latin American streaming market and moves closer to a fully unified global platform.
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