Participating in Entertainment Week at UADE was an inspiring experience for Fabric, highlighting how data continues to reshape the media and entertainment industry in Argentina.

Our exclusive session, “Catalogs and Clicks: Does Content Match or Miss?”, explored the intersection between streaming trends, audience behavior, and content strategies. Together with UADE students, we analyzed which platforms and business models are driving user preference, what influences subscription churn, and how viewing habits are evolving across devices.

One of the session’s highlights was a live interactive exercise where participants compared their own viewing patterns with national data — a real-time look at how audiences engage with streaming platforms today.

We’re grateful to UADE and the Bachelor’s in Media and Entertainment Management program for creating a space where data-driven insights, creativity, and storytelling come together to inspire the next generation of industry professionals.

Paula Strubolini (Platform Essentials & Ads Monitoring Leader)
Ezequiel Mione Zarlenga (Online Media Essentials Leader)