Did you know that Nordic audiences are embracing locally produced entertainment like never before? In the second quarter of 2023, on average, a striking 8 out of 10 Nordic viewers expressed a preference for domestic content. Out of all Nordic countries, Sweden as the front runner, with an impressive 88% of viewers favoring regional productions.

Recent findings from BB Media have revealed that the appetite for local content has continued to soar into the fourth quarter of 2023. On average, a remarkable 85% of Nordic viewers now lean towards homegrown productions. This inclination has consistently remained above 74% in all countries of the region across all quarters analyzed, indicating a profound commitment among Nordic audiences to narratives that mirror their own cultural experiences. Notably, Sweden remains at the forefront of this movement alongside Denmark, both boasting an impressive 88% audience preference for local productions.

As the demand for local storytelling continues to thrive, content creators and industry players have a unique opportunity to tap into the fascinating Nordic culture and captivate audiences on a deeply personal level.

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