It was a privilege to attend Content Americas 2026 in Miami, and sharing the event with content creators, distributors, and other media industry leaders. It continues to be an incredible meeting ground to discuss and shed light on the events shaping America's content landscape.

I am thankful for the opportunity to participate in the opening session and sharing the stage with Maria Rua Aguete, Alejandro Rojas, Jonathan Broughton and moderated by Jordan Pinto. And, under The Future Content Trends Report theme, present trends affecting the Latam and Hispanic content business and outline the key drivers for change in 2026. Backed by data, I took the chance to look back at how the industry evolved in the last few years to understand where we are standing now, and analyze from the user's point of view the viability of micro-dramas and the place that streaming  occupies in their viewing habits.

Events like these are essential for strengthening the media ecosystem in the region and setting our sights on the challenges ahead, and I look forward to the next edition.